Klarna Privacy 
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.”


Overview
Apley Beds is committed to respecting your privacy rights. This privacy
policy, which applies whether you visit our stores, use our websites, or
contact us by telephone or email, provides you with information about:
• what personal data we collect;
• how we use that personal data;
• disclosures of your personal data to third parties; and
• the legal basis on which we rely on to process your personal data.
You do not need to take any action as a result of this privacy policy, but
you do have certain legal rights as described below.
It is important that you read this privacy policy together with any other
privacy notice or fair processing notice we may provide on specific
occasions when we are collecting or processing personal data about
you so that you are fully aware of how and why we are using your data.
This privacy notice supplements the other notices and is not intended to
override them.
This website is not intended for children and we do not knowingly collect
or solicit data relating to children.
1. Important information and who we are

Who we are
Apley Beds Limited is the “data controller” of your personal data
(referred to as “we”, “us”, “our” or “Apley Beds”). In simple terms, this
means that we: (i) “control” your personal data, including making sure
that it is kept secure; and (ii) make certain decisions on how to use and
protect your personal data, but only to the extent that we have informed
you about the use or are otherwise permitted by law.
How to contact us or make complaints
If you have any questions regarding our use of your personal data
(including any requests to exercise your legal rights), or this privacy
policy, please contact contact@apleybeds.co.uk

Our full contact details are:
Apley Beds 12 Castle Acre Road, Leegomery, Telford TF1 6QZ FAO:
Head of Customer Services
You have the right to make a complaint at any time to the Information
Commissioner’s Office (ICO), the UK supervisory authority for data
protection issues (www.ico.org.uk). We always appreciate the chance to
deal with your concerns before you approach the ICO so please contact
us in the first instance.
Changes to this privacy policy and your personal data
This privacy policy is regularly reviewed and was last updated on
02/12/2020
It is important that the personal data we hold about you is accurate and
up-to-date. Please keep us informed if your personal data changes
during your relationship with us.
Third party sites and links
Our website may include links to third party websites, plug-ins and
applications. Clicking on those links or enabling those connections may
allow third parties to collect or share data about you. We do not control
these third-party websites and are not responsible for their processing of
your personal data. When you leave our website, we encourage you to
read the privacy notice of every website you visit.
2. The personal data we collect about you
The types of personal data that we collect, use and store about you will
depend on the product or service you have with us. We collect the
following personal data:
• your name, age/date of birth and gender;
• your contact details: postal address including billing and delivery
addresses, telephone numbers (including mobile numbers) and email
address;
• purchases and orders made by you;
• your on-line browsing activities on our website;
• your password(s);
• when you make a purchase or place an order with us (whether
online or offline), your payment card details;
• when you enter a Apley Beds competition (online or offline), your
name, email address or postal address and age declaration;
• your communication and marketing preferences;
• your interests, preferences, feedback and survey responses;
• your location;
• your correspondence and communications with Apley Beds; and
• other publicly available personal data, including any which you
have shared via a public platform (such as a Twitter feed or public
Facebook page).
• when you visit our stores, which have a CCTV system operated for
the security of both customers and our staff. These systems may
record your image during your visit.

The Apley Beds website is not intended for children and we do not
knowingly collect or solicit personal data from anyone under the age of
16.
We do not collect any special category personal data about you (this
includes details about your race or ethnicity, religious or philosophical
beliefs, sex life, sexual orientation, political opinions, trade union
membership, information about your health and genetic and biometric
data). Nor do we collect any information about criminal convictions and
offences.
3. How we obtain your personal data
Information you provide to us
We collect information about you directly when you provide it to us in
correspondence and conversations (including via email and telephone)
and through forms and contracts we may enter with you.
Information we get from other sources
We collect personal data from third parties who have your consent to
pass your details to us, or from publicly available sources.
In connection with an employment enquiry, we also collect data
regarding your work authorisation status, education history, employment
history and professional designations, and other information about your
qualifications from third parties.
We may combine personal data that you provide to us with information
that we collect from, or about you, in some circumstances. This will
include information collected in an online or offline context
4. How we use your personal data
We will only collect and process your personal data where we have the
lawful basis to do so.
We use your personal data for the following purposes, and pursuant to
the corresponding legal basis

[No automated decision-making, including profiling, is carried out when
processing your personal data.]
Apley Beds Limited uses automated profiling tools and services to
ascertain potential new home movers. We utilise the result of this
information to contact new home movers. Please note that we may
process your personal data for more than one lawful basis depending on
the specific purpose for which we are using your data.


Marketing
We strive to provide you with choices regarding certain personal data
uses, particularly around marketing and advertising.
You will receive marketing communications from us if you have
requested information from us or purchased products or services from
us, or if you provided us with your details when you entered a
competition or registered for a promotion and, in each case, you have
expressly consented to receiving that marketing.
We will get your express opt-in consent before we share your personal
data with any company outside the Apley Beds group of companies for
marketing purposes.
You can ask us or third parties to stop sending you marketing messages
at any time by contacting contact@apleybeds.co.uk or by following the
unsubscribe link on the message
To enable Apley Beds to
manage customer service
interactions with you.
Necessary for our legitimate interests
(to understand how our customers
use our products and services and
improve our business).
Where we have a legal right
or duty to use or disclose
your personal data (for
example in relation to an
investigation by a public
authority or in a legal
dispute).
To comply with a legal or regulatory
obligation.
To register you as a
competition participant and
administer the competition.
Consent of individual competition
participant.
Where you opt-out of receiving these marketing messages, this will not
apply to personal data provided to us as a result of a product or service
purchase, warranty registration, product or service experience or other
transactions (which we will continue to process in order to perform a
contract with you or as a result of our regulatory or legal obligations)
5. Who we share your personal data with
We will share your personal data with third parties as required by law or
regulation.

We will also share your personal information with the parties set out
below for the purposes set out in this privacy policy
• Registered credit reference agencies in order to identify and
prevent fraudulent transaction, such agencies which may keep a
record of that information (although a credit check is not performed
and your credit rating will be unaffected);
• Affiliates and certain external third party service providers and
professional advisors, including:
• Barilliance
• Bazaar Voice
• Content Square
• Get Timely
• Pinterest
• Sky
• Tradedoubler
• Trust Pilot
• TwentiCi
• ZenDesk
• Exponea
• Kinase

In order to provide services on our behalf; and third parties to whom we
may choose to sell, transfer, or merge parts of our business or our
assets. Alternatively, we may seek to acquire other businesses or merge
with them. If a change happens to our business, then the new owners
may use your personal data in the same way as set out in this privacy
policy.

We make sure any third party that provides a service to or for us, which
involves the processing of your personal data:

• enters into an agreement with us and meets our standards for data
security;

• does not use your personal data for any purpose other than the
clearly defined purpose relating to the service that such party is
providing;
• does not share your personal data with any organisation without
our consent (apart from us); and
• holds your personal data securely and retains it only for such
period of time as we instruct.
6. How we keep your personal data secure
We have put in place appropriate security measures to prevent your
personal data from being accidentally lost, used or accessed in an
unauthorised way, altered or disclosed. On our website this includes
ensuring that all transactions are secure, with details that you send to us
being encrypted and sent across a secure connection. You can see that
the shopping bag and checkout is a secure area of our site because a
padlock symbol or key will appear in the bottom of your browser. The
encryption technique we use is certified by VeriSign, the world’s most
respected certification body for internet firms. This means that the
information you send us cannot be read by anyone other than the Apley
Beds team.
We limit access to your personal data to those employees, agents,
contractors and other third parties who have a business need to know.
They will only process your personal data on our instructions and they
are subject to a duty of confidentiality. We also train and instruct our
employees that all personal data must be handled in accordance with
this privacy policy and applicable privacy and data protection laws, and
any misuse by employees is subject to disciplinary action.
We have put in place procedures to deal with any suspected personal
data breach and will notify you and any applicable regulator of a breach
where we are legally required to do so.

7.How long we retain your personal data for
We will only retain your personal data for as long as necessary to fulfil
the purposes we collected it for, including for the purposes of satisfying
any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we
consider the amount, nature, and sensitivity of the personal data, the
potential risk of harm from unauthorised use or disclosure of your
personal data, the purposes for which we process your personal data
and whether we can achieve those purposes through other means, and
the applicable legal requirements.

[In some circumstances we may anonymise your personal data (so that
it can no longer be associated with you) for research or statistical
purposes in which case we may use this information indefinitely without
further notice to you.
For further information on how long we retain your personal data for,
please contact contact@apleybeds.co.uk.

8. International transfers of your personal data
We share your personal data with our partners, Bazaar Voice,
GetTimely, ZenDesk, in the legitimate business interests of managing
the performance of the Apley Beds website. Please note that these
partners are based outside the European Economic Area in the U.S. and
that transfers of your personal data to such partner companies will be
made in accordance with the applicable data protection legislation. For
information on the safeguards applied to such transfers, please contact
contact@apleybeds.co.uk.

9. Your legal rights
You have the right to access the personal data we hold about you, and
there are a number of ways you can control the way in which and what
information we store and process about you.
We have explained these individual rights and controls below. To
exercise these rights and controls, please contact us at.

• Access: You have the right to ask for a copy of the personal data
that Apley Beds holds about you free of charge, however we may
charge a ‘reasonable fee’ if we think that your request is excessive,
to help us cover the costs of locating the information you have
requested. We will respond to your request as soon as possible
and (save for in certain circumstances) within one month.
Correction: If there are any inaccuracies in the information we hold
about you, please contact us and we will correct them.
• Deletion: If you think that we shouldn’t be holding or processing
your personal data any more, you may request that we delete it.
Please note that this may not always be possible due to legal
obligations.
• Restrictions on use: You may request that we stop processing
your personal data (other than storing it), if: (i) you contest the
accuracy of it (unless the accuracy is verified); (ii) you believe the
processing is against the law; (iii) you believe that we no longer
need your personal data for the purposes for which it was
collected, but you still need your data to establish or defend a legal
claim; or (iv) you object to the processing and we are verifying
whether our legitimate grounds to process your personal data,
override your own rights.
• Object: You have the right to object to processing of your personal
data where we are relying on a legitimate interest (or those of a
third party) and there is something about your particular situation
which makes you want to object to processing on this ground as
you feel it impacts on your fundamental rights and freedoms. You
also have the right to object where we are processing your
personal data for direct marketing purposes. In some cases, we
may demonstrate that we have compelling legitimate grounds to
process your information which override your rights and freedoms.
• Request the transfer: If you wish to transfer your personal data to
another organisation (and certain conditions are satisfied), you
may ask us to do so, and we will send it directly if we have the
technical means. Please note that this right only applies to
automated information which you initially provided consent for us
to use or where we used the information to perform a contract with
you.
• Withdrawal of consent: If you previously gave us your consent to
allow us to process your personal data for a particular purpose, but
you no longer wish to consent to us doing so, you can contact us
to let us know that you withdraw that consent. However, this will
not affect the lawfulness of any processing carried out before you
withdraw your consent. If you withdraw your consent, we may not
be able to provide certain products or services to you. We will
advise you if this is the case at the time you withdraw your
consent.

10. Glossary